Transdev Melbourne today unveiled a Pride-themed rainbow bus to demonstrate its commitment to connecting and supporting Melbourne’s diverse communities.
Victoria’s first fully-electric bus will feature the special Pride-themed livery throughout May and will feature in the Midsumma Festival Pride March on Sunday 23 May together with Transdev Melbourne employees.
Ian Craig, Managing Director, Transdev Melbourne said, “We are committed to delivering an inclusive, welcoming and safe bus service for all.
“At Transdev, inclusion is more than just a word, it is about respecting and appreciating people for who they are. We hope this bus sends a clear message to our customers, the community and our people about the value we place on diversity.”
The special livery encourages members of the Lesbian, Gay, Bisexual, Transgender, Queer and Intersex (LGBTQI+) to ‘Ride with Pride’, a slogan which was developed by Transdev staff in 2019 to show support for members of the LGBTQI+ community and demonstrate Transdev’s commitment to diversity.
LGBTQI+ Transdev staff and allies will participate in the annual march which celebrates solidarity in gender and sexuality diversity in front of more than 45,000 people.
Earlier this year Transdev’s Sydney Light Rail featured a rainbow livery to coincide with Sydney’s annual Mardi Gras festival.